WEBINAR: December 10th at 4pm
Embracing Agentic AI: Transforming Business-Customer Dynamics

Customer centricity Maturity Assessment - Status og modenhet i kundeorienteringen

-Why your business should adapt to this new reality and how to get started

Join our webinar to learn more and discuss!

It is happening. Microsoft recently introduced their agentic AI offering with the new Copilot AI companions that integrate seamlessly to business processes. Anthropic released their “Computer use” preview on Claude. Even Google’s Jarvis will soon be available, and just the sneak peek was impressive. OpenAI’s CEO Sam Altman is already talking about the next generation of AI agents.

This is the start of a new era where everyone could have their own AI agent that runs their digital life.

The rise of agentic AI introduces machine customers—autonomous systems that interact with businesses on behalf of human users—and it can change everything. This evolution presents both opportunities and challenges, significantly influencing business models and strategies.

In this webinar, Jannecke Drangert-Hveding from Customer C and Sirte Pihlaja from Shirute will discuss how agentic AI impacts customer interactions and overall business. They will talk about the importance of integrating agentic AI and generative AI into core business strategies rather than treating these capabilities as a standalone component.

Sirte Pihlaja wrote on Agentic AI and the business impact of digital personal AI assistants (a.k.a. Machine Customers) in the best-selling Customer Experience 5 book published at the beginning of this year. In this Webinar, she will also share insights from pioneering research on digital personal AI assistants conducted on the Finnish market.

At this webinar you will learn:

✔️ How will the emergence of AI-powered machine customers influence the way businesses design their customer journeys and service models?

✔️ What should organisations do to serve personal AI assistants (machine customers) and deliver more hyper-personalised experiences for their human customers?

✔️ How should Customer Centric leaders get started adapting experience management strategies to accommodate interactions with both human and machine customers?

Join us for new insights and discussions on how to best prepare for the new reality of Agentic AI

When: Tuesday December 10th at 4 pm CET.

Where: Online. Link will be provided.

This free webinar will be conducted in English.